Local Food Culture of Mendocino County

About Word of Mouth Magazine

Community through Food

“Mendocino County is where your neighbor is doing the most amazing thing ever, that no one has ever heard of.” 
- Scott Cratty, Ukiah Farmers Market Manager.

Let's get the word out about local food in Mendocino County.  Launched in 2016, Word of Mouth magazine shares the stories and products that make Mendocino County unique. Providing behind-the-scenes access to visionary wineries, farms and food artisans, Word of Mouth provides insights and opportunities for locals and visitors alike.


Locally Owned and Crafted

Publisher and Managing Editor Holly Madrigal and Art Director Torrey Douglass of Lemon Fresh Design have a passion for community, an eye for great design, a deep love of local food, and pride of place in their Mendocino County homes. Working with talented contributors county-wide, they have crafted Word of Mouth out of their passion for home grown foods and decades of experience as local food advocates.


Mendocino Farm Stays

Word of Mouth Magazine shares stories about local food, farms, and restaurants in Mendocino County. Whether you are a resident or visitor, the magazine serves you best if you are right here in the county. In order to promote this multi-faceted slice of rural life to people outside the area, we put together the Mendocino County Farm Stays, a guide to vineyards, farms, and ranches who accommodate overnight guests. Download a digital copy for free or send us $5 and we'll mail you a copy. See you on the farm!



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